The inspiration for The Simple Good was born from our Founder, Priya Shah’s, personal experience with art, travel and overcoming adversity.
Born without a left hand, a woman, and a person of color, Priya realized that although she never saw her characteristics as barriers, many people had set limitations on her possibilities based on them. She learned that perceptions can both create and eliminate obstacles and that each one of us has the ability to reframe our perception through understanding the simple good that lives within us. For her, it was the simple good of her being an artist – and the power it has to connect and heal one another no matter where you are in the world.
Similar to our founder’s travel experience, we aim to connect youth to a world beyond their own so that they can be inspired by examples of hope and resilience. We are dedicated to creating environments that encourage positive self-esteem, self-worth, and empathy towards others. We work to foster individual purpose and accountability to one another, and through this we decrease the global risks of violence and create peaceful environments for everyone. Read more about our founder’s story here.